This Year’s Theme

Creative Ageing

Brighton and Hove is renowned for being a City that generates and celebrates creativity, and leads on arts and culture. Many people aged 50+ contribute to this and we want to ensure that even more can take part and enjoy all that this offers. We want to harness the phenomenal creativity and innovation that many have developed and embraced over the last eighteen months in order to remain well, keep in touch with the outside world and forge new connections.

In 2019 Brighton and Hove joined seven other European Cities in a Creative Ageing Programme. The group work together to bring new ideas, share successful projects and ensure that arts and culture are available and enjoyable for all.

We have brought all this together in this year’s Ageing Well Festival to celebrate and encourage Creative Ageing.

‘Arts-based approaches can help people stay well, recover faster, manage long-term conditions and experience a better quality of life’
All-Party Parliamentary Group on Arts, Health and Wellbeing


The Ageing Well Festival has been produced with the guidance of the BHCC Public Health Team. This means that numbers attending some events are limited, we hope you will understand and respect this. We may have to adapt some events if guidance changes and will endeavour to update all who have booked. Updates will be posted on our website and social media and you can contact us if you want to check any details

The Ageing Well Festival 2021

Following the 2020 online Ageing Well Festival we are delighted and looking forward look forward to be able to bring groups of people together both in person and on screen for AWF 2021. We hope more people than ever will join us to enjoy the eclectic mix of events across the City all based around our Creative Ageing theme.

Adding life to the years as well as years to life

In the UK life expectancy is increasing by 5 hours a day! We want to celebrate this and ensure we make the most of this time. It is important that whilst many of us will be working for longer through choice or necessity that we strive to get a healthy work and life balance.

Our belief is that ageing well is about quality and quantity and in adding life to the years as well as years to life.

New discoveries

Meeting like-minded people and taking part in activities or pursuing an interest all support health & wellbeing and this year’s Festival brings over 100 opportunities to do this.

Whilst taking part in the Festival may be a one off experience it may also be the starting point of a new interest, a boost to your social life or a regular activity.

The Festival is made possible by way of a successful collaboration with Brighton & Hove City Council, voluntary sector organisations and local businesses brought together by Impact Initiatives. We work with brilliant and generous people; the fabulous design team at Osomi, our amazing photographer Maria Scard, videographer Aaron Wood and many more who generously donate their time and resources. This year we particularly want to thank and remember Tracey Allen. Tracey was a driving force behind the development of our Festival, and is missed by us all.

We hope you are encouraged and looking forward to getting involved, trying something new, or simply enjoying what our City has to offer. A place you can connect with like-minded people and, above all, have a great time. Whilst recognising the challenges Coronavirus brought to us all, we want to help people to look forward and enjoy with confidence all the benefits being with others beings and which have been absent for too long.

Each year the Festival is widely promoted on our social media channels, so please like and follow us on Facebook, Twitter and Instagram. The Festival Programme is distributed from the beginning of September, so do look out for it around the city.

Brought to you by Impact Initiatives | 01273 322940 | |

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